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Virtual EXPO Showcase: The Paradox of Meal Plan Choice

Virtual EXPO Showcase:
The Paradox of Meal Plan Choice

Given the wide range of student demands for meal options on and off campus, the natural urge is to create tailored meal plans to meet every possible need. However, we know from the best-selling psychologist Dr. Barry Schwartz’s seminal work “The Paradox of Choice – Why Less is More”, that more choices do not always lead to more satisfied users and customers.

Let’s discuss how you can increase student choice-satisfaction and meal plan sign-up while reducing your overall administrative effort and costs.

Presenters:

  • John Wu, Director of Product Management at Atrium Campus
  • John LaFrance, Product Manager & Meal Plan Subject Matter Expert at Atrium Campus

As the only association that specializes in the campus identification and transaction industry serving the national and international campus card community, NACCU is dedicated to high quality educational programs, resources, services, and tools. The NACCU community offers its members networking, partnerships, leveraging technology, problem-solving, insight sharing, and professional development.

NACCU membership is open to all colleges, universities, secondary institutions and companies that are involved with the campus card market. Learn more and join the community at https://www.naccu.org 

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