Building Profitable Merchant Relationships in the Age of Online Ordering
Building Profitable Merchant Relationships in the Age of Online Ordering
Strategies for building strong and profitable merchant relationships in an age of ever-increasing online ordering. With the rapid growth of online ordering over the last few years it may seem impossible to increase in-store sales but there are ways to drive customers to your merchants and not only increase revenue but also strengthen your merchant relationships.
Discussion Questions:
1. Is it possible for the card office to increase merchant sales volume?
2. Are there tools at your institution that are being overlooked and could help merchants reach a broader campus population?
3. Can in-person sales growth occur in the age of online ordering?
Presenter:
Sean Stewart, The Ohio State University
As the only association that specializes in the campus identification and transaction industry serving the national and international campus card community, NACCU is dedicated to high quality educational programs, resources, services, and tools. The NACCU community offers its members networking, partnerships, leveraging technology, problem-solving, insight sharing, and professional development.
NACCU membership is open to all colleges, universities, secondary institutions and companies that are involved with the campus card market. Learn more and join the community at https://www.naccu.org
Related:
Making a Business Case for Going Mobile
NACCU Guide to Going Mobile
